Hoping to strengthen Google + , Google have bought Fridge a social network that offers creation of a profile on fly to sharemessages and events with friends and groups.
The news was revealed yesterday on 21st July, yet the terms have not been disclosed yet. Maybe Google is planning something big in the social kingdom. Google even tried acquiring Color, a cellular social network similar to Fridge. Color’s denial have made Google acquire Fridge.
According to Mashable, the Fridge was released in August 2010. And the structure is organized as a social network and is very similar to Google +. In the Fridge there is also the concept of circles. Using the service, users can share photos online with a group of your choice – these groups were formed in the Fridge from common interests.
Google also hired a team of website creators to work on developing JustSpotted Google +.
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